The mission of the Popular Culture Association/American Culture Association is to promote the study of popular culture throughout the world through the establishment and promotion of conferences, publications, and discussion. Aiding the PCA/ACA in this goal is the PCA/ACA Endowment which offers support for scholars and scholarship.
The PCA/ACA actively tries to identify and recruit new areas of scholarly exploration and to be open to new and innovative ideas. PCA/ACA is both inter-disciplinary and multi-disciplinary. Finally, the PCA/ACA believes all scholars should be treated with dignity and respect.