The advertising area of PCA is soliciting and considering proposals for sessions organized around a theme, special panels, and/or individual papers. Sessions are scheduled in 1½ hour slots, typically with four papers or speakers per standard session. Presentations should not exceed 15 minutes.
The division is eager to receive proposals concerning the impact of advertising on society, politics, and even the media themselves. Papers are also welcome on topics such as creative monetizing of social media, declining advertising revenues in traditional media, the seamless fusion of social media into an overall marketing strategy, and the explosive growth of data analytics. Because powerful algorithms now permit intrusion, issues of privacy and advertising are also salient as are any proposals where culture and advertising intersect.
Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:
Christopher Swindell, Ph.D.
Professor, Journalism
W. Page Pitt School of Journalism and Mass Communications
Marshall University
Huntington, WV 25701
M 304-541-0002 (text preferred) or [email protected]