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The advertising area of PCA is soliciting and considering proposals for sessions organized around a theme, special panels, and/or individual papers.  Sessions are scheduled in 1½ hour slots, typically with four papers or speakers per standard session.  Presentations should not exceed 15 minutes.


The division is eager to receive proposals concerning the impact of advertising on society, politics, and even the media themselves.  Papers are also welcome on topics such as creative monetizing of social media, declining advertising revenues in traditional media, the seamless fusion of social media into an overall marketing strategy, and the explosive growth of data analytics.  Because powerful algorithms now permit intrusion, issues of privacy and advertising are also salient as are any proposals where culture and advertising intersect.


Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:

Christopher Swindell, Ph.D.

Professor, Journalism

W. Page Pitt School of Journalism and Mass Communications

Marshall University

Huntington, WV  25701

M 304-541-0002  (text preferred) or  swindell@marshall.edu



2022 Conference Dates and Deadlines

01Aug-21 2022 Conference Information Available on Website
01 Sept-21 Submissions Open 
21 Jan-22 Deadline for Paper Proposals
11 Feb-22 Early Bird Registration Ends
12 Feb-22 Regular Registration Begins
01 Mar-22 Regular Registration Ends for Presenters; Those Presenters Not Registered by the Date Will be Dropped From the Program; Late Registration Continues for Nonpresenters
01 Apr-22 Late Registration Ends for Nonpresenters
April 13-16, 2022

Virtual conference


All presenters must be current, paid members of the PCA and registered for the conference. Non-presenters who attend the full conference must also pay membership fees.

To attend the National Conference, members must pay the membership fee and the registration fee.   

The last day for all refunds is February 20, 2022. No refund requests will be honored after this date. Membership fees are non-refundable and non-transferable.


Area chairs

Christopher Lee Swindell