Advertising area

Popular Culture Association (PCA) National Conference

June 2-5, 2021

The advertising area of PCA is considering proposals for sessions organized around a theme, special panels, and/or individual papers.  Sessions are typically scheduled in 1½ hour slots, usually with four papers or speakers per standard session.  Presentations should not exceed 15 minutes in those instances.

The division is eager to receive proposals concerning many salient issues in the evolution of message delivery for persuasion and branding, especially in the area of online advertising, social media relationships, and virtue signaling. Advertisements in some traditional media has dropped off, but targeted messaging grows exponentially at the same time. Papers are also welcome, perhaps in the critical tradition, on the colossal powerhouses in data analytics such as Google, Amazon, and controversially, Facebook.  Because the algorithms now permit intimate intrusion, issues of privacy and advertising are also salient as are any other proposals where culture and advertising intersect.

Submissions may be an abstract only or a full paper with word limits set by the submission page.

 Submissions will only be accepted through the PCA website, and individuals must be current in their membership to be considered.

Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:

Christopher Swindell, Ph.D.
Professor, Journalism
W. Page Pitt School of Journalism and Mass Communications
Marshall University
Huntington, WV  25701
M 304-541-0002  swindell@marshall.edu