Primary tabs

Call for papers: 

Advertising area

Popular Culture Association (PCA) National Conference

March 31-April 3, 2021

Boston, MA


Please join us in Boston as we present and discuss research in advertising as it relates to popular culture.

The advertising area of PCA is considering proposals for sessions organized around a theme, special panels, and/or individual papers.  Sessions are typically scheduled in 1½ hour slots, usually with four papers or speakers per standard session.  Presentations should not exceed 15 minutes in those instances.

The division is eager to receive proposals concerning many salient issues in the evolution of message delivery for persuasion and branding, especially in the area of online advertising, social media relationships, and virtue signaling. Advertisements in some traditional media has dropped off, but targeted messaging grows exponentially at the same time. Papers are also welcome, perhaps in the critical tradition, on the colossal powerhouses in data analytics such as Google, Amazon, and controversially, Facebook.  Because the algorithms now permit intimate intrusion, issues of privacy and advertising are also salient as are any other proposals where culture and advertising intersect.

Submissions may be an abstract only or a full paper with word limits set by the submission page.

The deadline for the 2021 conference is November 1, 2020.  Submissions will only be accepted through the PCA website, and individuals must be current in their membership to be considered.

Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:

Christopher Swindell, Ph.D.
Professor, Journalism
W. Page Pitt School of Journalism and Mass Communications
Marshall University
Huntington, WV  25701
M 304-541-0002  swindell@marshall.edu


 I look forward to seeing you in Massachusetts next spring.



2021 Conference Dates and Deadlines


August 1, 2020————— Submission Page Goes Live

October 5, 2020————–Early Bird Registration Rate Begins

November 1, 2020———–Deadline for Paper Proposals and Grant Applications

December 6, 2020———–Early Bird Registration Ends

December 7, 2020 ———-Regular Registration Begins

January 1, 2021————–Regular Registration Ends

January 2, 2021————–Late Registration Begins

January 20, 2021———– Preliminary Schedule Available

February 1, 2021————Presenter Late Registration Ends at 11:59 pm: Non-registrants Dropped from Program

February 2, 2021———–Non-Presenters Registration Continues

March 31-April 3, 2021—-National Conference in Boston

All presenters must be current, paid members of the PCA and fully registered for the conference.

Refund requests must be submitted in writing. Full or partial refunds will be processed according to the following schedule:
Requested by Jan. 1: 100% refund
Requested by Jan. 15: 75% refund
Requested by Jan. 25: 50% refund
Requested by Feb. 1: 25% refund
After Feb. 1: 0% refund

Membership fees are not refundable.