The advertising area of PCA/ACA is considering proposals for sessions organized around a theme, special panels, and/or individual papers.  Sessions are scheduled in 1½ hour slots, typically with four papers or speakers per standard session.  Presentations should not exceed 15 minutes.

As with most years, the division is eager to receive proposals concerning the impact of advertising on society, politics, and even the media themselves, as well as papers on the impact of declining advertising revenues in traditional media, and the fusion of social media into an overall marketing strategy.  As always, proposals addressing any topic at the intersection of culture and advertising are welcome.

Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:

Christopher Swindell, Ph.D.

Professor

Journalism

W. Page Pitt School of Journalism and Mass Communications

Marshall University

Huntington, WV  25701

(304) 696-2729 or M 304-541-0002