PCA/ACA

Advertising

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Call for papers: 

Call for papers: 2019 nATIONAL CONFERENCE, WASHINGTON, D.C.

The advertising area of PCA is considering proposals for sessions organized around a theme, special panels, and/or individual papers.  Sessions are scheduled in 1½ hour slots, typically with four papers or speakers per standard session.  Presentations should not exceed 15 minutes.

The division is eager to receive proposals concerning the immeasurable impact of advertising on society, politics, and even the media themselves.  Papers are also welcome on topics such as declining advertising revenues in traditional media, the irreversible fusion of social media into an overall marketing strategy, and the growth of global powerhouses in data analytics such as Google and Amazon.  Because the algorithms now permit intrusion, issues of privacy and advertising are also salient as are any proposals where culture and advertising intersect.

Should you or any of your colleagues be interested in submitting a proposal or have any questions, please contact:

Christopher Swindell, Ph.D.

Professor, Journalism

W. Page Pitt School of Journalism and Mass Communications

Marshall University

Huntington, WV  25701

(304) 696-2729 or M 304-541-0002  swindell@marshall.edu

Area chairs

christopher-swindell-7205