Proposals are requested for works (panels, paper presentations, well-developed research in progress, multi-mediated/graphic projects) that identify and discuss any aspects of beer, including its producers, its consumers, the communities and identities beer inspires and maintains, and/or its social, cultural, historical, and economic impact. The beer culture area of PCA accepts proposal from both academic researchers and industry leaders; however, proposals should not be promotional in their nature.
Given that this is an interdisciplinary field of study, proposals are welcome from a breadth of topics related to beer culture. This includes, but is not limited to, issues related to authenticity, place, history, community, identity, gender, race, class, sexuality, craft, maker movements, visual design, rhetoric, social media, law, ethics, business, entrepreneurship, advertising, public relations, marketing, travel and tourism.
List of example topics or paper titles:
For example, works may deal with beer and the environment, sustainability in brewing, brewing public policy, the economic impact of brewing, craft beer and gentrification, capitalism and beer, beer and family, beer media, beer journalism, beer branding, craft beer culture and legal issues related to beer.
Submission requirements:
For individual proposals, an abstract 300-500 words in length outlining the project, including your theoretical framework and methodological approach, should be submitted. For multi-mediated and graphic projects, please also provide a brief explanation of the type of media text being created and how you will present the text, including any special space or technology you will need. Individual presentations are typically 10-15 minutes in length and should be delivered in a semi-conversational tone.
Panel proposals with multiple presenters should specify the thematic link between each of the works and, depending on scope, will be allotted 30-60 minutes. One extended abstract 750-1000 words in length outlining each work should be submitted.
All presentations will be followed by an interactive period with the audience that above all else is supportive and non-competitive.
The Beer Culture Area encourages submissions from graduate students, but does not accept undergraduate submissions due to the topic area being discussed.
Contact:
Katie Schwind
Assistant Professor of Communication and Media
Greensboro College
419.204.9368
