PCA/ACA

Schedule by area: Beer Culture

Beer Culture I: What’s in a Name?

Michelle Calka
PresentersPresentation type
What’s in a Name?
Meghann Ryan-Posthumus
Paper
Bunnyman and the Lake Creatures: Hyperlocalism and Legends in Small Brewery Brand Names
Mark Benbow
Paper
 Tapping into stereotypes: A content analysis of craft beer branding
Michelle Calka
Paper

Beer Culture II: Craft Beer, Yoga, and Girl’s Night Out

Nancy VanArsdale
PresentersPresentation type
When Yoga Culture Meets Beer Culture: Covering the Trend of Yoga at Craft Breweries in Social and Journalistic Media
Nancy VanArsdale
Paper
A New Experiment: Avant-Garde Craft Beer Labels
David Begley
Paper
Considering Production: Perceptions and Conditions of Work in Craft Brewing
Benjamin Anderson
Paper

Beer Culture III: Consumption, Sustainability, and Social Responsibility

Christina Valdez
PresentersPresentation type
Cross-cultural Comparison: Beer Consumption and Social Norms in the USA and India
Cindy Gould
Praveen Singh Rathore
Paper
Bringing Hops Back to Connecticut: Building Community and Sustainability
Alexander DeFrancesco
Paper
DRINKS, DESIGN, AND DIVERSITY: USING TRANSMEDIA STORYTELLING TO ENCOURAGE DIALOGUE AND ACTION FOR INCLUSIVITY IN THE CRAFT BEER INDUSTRY
Christina Valdez
Creative work

Beer Culture IV: Beer, History, and Museums

Eric Weeks
PresentersPresentation type
Archiving a Revolution: Preserving Craft Brewing History at the Smithsonian
Theresa McCulla
Paper
Can You Taste the Authenticity? The Re-emergence of “Historical” Beers
Eric Weeks
Paper
Brew City MKE: The museum about what made Milwaukee famous
John Harry
Paper
Brewing Up A New Museum and Re-thinking Cultural Partnerships
Liz Garibay
Creative work

Beer Culture V: Craft Brewing–Who, What, Why, How, and A Bit More History

Josh Sopiarz
PresentersPresentation type
Craft Brewing and Hyperlocal History: Demonstrating the Importance of Craft Brewing’s Cultural Output
Josh Sopiarz
Paper
Craft Brewing, Digital Media and the Production of Value
Wesley Shumar
Paper
Extinct Ales and Lost Lagers: Bringing Dry Dead Beers to Bubbly Public History
Michael Stein
Paper

Beer Culture VI: Last Call

Robert A Cole
PresentersPresentation type
Brewing History Courses: ‘Collabs’ in the Classroom
Brian Alberts
Paper
Developing an international travel course for students to study beer culture.
Robert A Cole
Cliff Timpson
Paper
The Story of Victoria and the Beer Industry in Mexico
Kevin Hunt
Paper
The Taproom Hangout: You Are Us, We Are You
Paul Bruski
Paper