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Welcome to the Beer Culture community! We’re so happy you’re here and we want you take full advantage of the opportunities our new platform provides. Please read over the code of conduct so we can continue to ensure a safe and supportive space for all. Thank you for your dedication to the Popular Culture Association!
Call For Papers
Over the past twelve years, the mainstreaming of the craft beer movement in the United States has disrupted many long-standing perceptions regarding beer quality, its consumers, its producers, and its cultural image. These ideas have now spread globally, with brewers infusing their own cultural interpretations into what beer can represent.
However, despite the apparent success and global reach of craft beer, there are concerns about whether its culture and industry are facing a decline. Although the number of breweries in the U.S. remains at a historic high of 9,922 (in 2024), growth has plateaued significantly over the past three years. Further signs of stagnation are evident in declining attendance at beer festivals, the consolidation or closure of well-known brands, the recent shutdown of prominent media platforms, and rising material and equipment costs. These trends suggest that craft beer may have reached its peak. What, then, is the future of beer culture?
We invite papers on the history and culture of brewing, both craft and non-craft, but also seek critical studies that explore the evolving cultures surrounding beer brewing and consumption, both domestically and internationally. We encourage analyses that consider the attitudes, experiences, values, and symbolic meanings associated with beer, as well as intersections with other beverages such as cider, kombuchas, seltzers, and CBD/THC-infused drinks.
Possible topics for submission include, but are not limited to:
- Authenticity in beer culture
- Intersections of beer with class, gender, race, religion, and sexuality
- Beer branding strategies
- The relationship between beer and music
- Beer and social media dynamics
- The phenomenon of "beer geek" culture
- Macrobrew vs. Microbrew cultures
- The role of beer in community building
- Beer and the concept of "place"
- Beer and identity formation
- Homebrewing and DIY culture
- Beer tourism and travel
- The legal challenges associated with brewing
We look forward to receiving submissions that engage with these and related themes, contributing to a deeper understanding of the ongoing transformation within beer culture.
Submission requirements:
Abstracts of 100-250 words are requested for papers that identify and discuss any aspect of beer culture are invited, critical analysis is encouraged. Please direct questions to:
Contact
Paul R. Bruski
Associate Professor
Department Chair
Graphic Design Department
Iowa State University
bruski@iastate.edu
Important Dates to Remember:
- Database opens for Submissions - Sept. 1, 2025
- Early Bird Registration Begins - Sept. 1, 2025
- Deadline for Paper Proposals - Nov. 30, 2025
- Travel Grant Applications Due - Dec. 15, 2025
- Early Bird Registration Ends for Presenters - Dec. 31, 2025
- Regular Registration Begins for Presenters - Jan. 1, 2026
- Travel Grant Decisions / Notifications - Jan. 31, 2026
- Regular Registration Ends for Presenters - Jan. 31, 2026
- Late Registration Starts for Presenters - Feb. 1, 2026
- Preliminary Program draft available - Feb. 6, 2026
Those Presenters Not Registered by Feb. 15 Will be Dropped from the Program
CONFERENCE IN ATLANTA, GA - April 8-11, 2026
David Begley joined the group Subject Areas: Beer Culture .
Posted Wednesday, May 7, 2025
Theresa Goldbach joined the group Subject Areas: Beer Culture .
Posted Monday, March 18, 2024
Dorothy Collins joined the group Subject Areas: Beer Culture .
Posted Thursday, February 8, 2024
Teresa M. Nowak joined the group Subject Areas: Beer Culture .
Posted Thursday, November 30, 2023
wrote on the Subject Areas: Beer Culture wall: Hello everyone, a reminder that submissions are due November 30th! Cheers!
Posted Wednesday, November 15, 2023
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